How to Target Chinese Consumers Outside China by Using WeChat

As we walk down any street in Beijing, Shanghai, or the other city in China, and you’ll see an equivalent sight: locals glued to their phones, scrolling through WeChat. But they’re not just watching their friend’s most up-to-date photos or chatting with a loved one who lives distant — they're also paying for bills, hailing taxis, booking flights, shopping, then far more . an excellent app, unlike anything we've within the West, WeChat is so powerful that users rarely ever need to leave the platform — indeed, WeChat is taken into account an integral a part of life to several Chinese users.

This ubiquitousness is reflected within the usage stats. WeChat has over a billion monthly active users, and 90% of these also are daily active users. Over 50% spend over 90 minutes each day on the platform, while over 60% access the app quite ten times each day.

Potential Chinese Consumers Outside of China

Students

As affluence in China grows, and students attempt to expand their horizons and increase their employability, more and more are venturing abroad for his or her education. Currently, there are around 1.5 million Chinese students studying internationally, with the U.S., the U.K., Canada, and Australia being the foremost popular destinations. And forget the poor student stereotype — this is often a demographic with tons of paying power.
Personal branding may be a huge motivator for young Chinese millennials and Gen Z-ers — indeed, nearly 50% of mainland China’s luxury shoppers are aged under 30. So when this demographic is overseas for his or her education, with greater access to luxury items that may not be available in China, they're going to spend big, not just on items for themselves, but also on gifts for his or her friends and family back home.
Brands often make the error of thinking Chinese international students are often targeted like all other students through an equivalent social media channels, but the evidence shows these students remain loyal to the channels they use back home — the foremost important of those being WeChat.